Product Title Research

After deciding on a narrative and the general look and feel of our media product it was time decide on a title. We wanted to use a title which grabbed the users attention as well as relating to a car crash or drink driving. Our original research lead us to choosing the title 'DR10' this refers to the code used by police regarding a drink driving accident. We felt that this short and inconspicuous title would grab our audience attention and through using the code as dialogue in the film provide insight as to the meaning. However, during the development of our poster we felt that the actual physical appearance and sound of the title was not as professional as we desired.

Further research of terms relating to automotive lead us to considering the title INERTIA. Inertia is a term used in physics and the automotive industry, and refers to the theory that object will remain moving or still unless affected by an outside force such as friction. We felt that this title appeared professional. It also had underlying meanings relating to the feelings and situation of our main protagonist, such as her inability to leave the relationship formed with our antagonist 'Ross' unless interference was made by a third party.